Hi, I’m Stefan 👋 I’m an entrepreneur, minimalist and father of two daughters.
I’ve been working with the internet since 1999. I build businesses that are meant to last – and help entrepreneurs think through consequential decisions.
My companies
I’m the founder of Friendly, a Swiss software company. We offer web analytics and marketing automation for organisations that value digital sovereignty.
Wortspiel is my Swiss boutique digital marketing agency. We support selected businesses from strategy through to implementation.
Clarity.swiss is a focused, confidential conversation that helps entrepreneurs, business owners and others in positions of responsibility work through a decision – when more is at stake than money.
Exist, not exit
I have an exist strategy, not an exit strategy.
I don’t build companies with the goal of selling them as quickly as possible. They should last, be financially healthy and do something useful over the long term.
That doesn’t mean holding on to everything forever. But it changes the decisions you make along the way: How you treat customers. How you build a team. How much dependence you’re willing to accept. And how you measure success.
Media coverage
Various media outlets have covered my businesses and some of my personal experiments. That was very kind of them.
- Tages-Anzeiger · 2026: “He owned just 76 things and wanted to live as a digital nomad – after a few weeks, he regretted it” – about my return and the decision to spend more time with my daughters.
- Tages-Anzeiger · 2025: “Extreme minimalism: What is it like to live with just 76 possessions?” – about what we really need.
- Blick · 2024: “A completely transparent company” – about the public employment contracts at Friendly.
- Handelszeitung · 2021: “Open books” – about Friendly’s open startup approach, through which we make the company’s revenue and costs public.
- NZZ · 2016: “Casting the Net for Customers” – about Wortspiel and marketing with Google Ads.
Blog
Every now and then, I write stuff on my blog. About “lessons learned” from five years of Wortspiel and Friendly’s “success”, along with a few year-in-review posts. I’ve written a book, too.
Contact
I’m happy to hear from people who want to build something meaningful, get the word out or make a decision that matters.